Communicating with your various audiences – customers, staff, shareholders and other stakeholders – needs careful planning just as any other part of your business does. You need to identify all the audiences and your communications objectives for each one. You need to do this before briefing your PR and advertising agencies if you want to retain control over the communications process.
Aurora uses tried and tested methods to draw up short-term and long-term communications strategies. These result in clear and unambiguous targets against which success can be measured.