Communications Strategies

Although a e-commerce business may have an excellent product or service, a good business plan, and sufficient funding, it may lack the means to communicate successfully to its potential customers, suppliers and employees. Aurora’s expertise in both corporate and marketing communications helps the client to address these issues.

Using a variety of communications planning tools, Aurora can help a client to establish a communications strategy focusing on audiences, priorities and messages, and then turn it into an implementation plan that includes the appropriate delivery mechanisms. This includes designing and presenting training programs.

For an existing company, moving to electronic commerce means a change to the way a company conducts its business, both externally and internally. A communications strategy focused on e-commerce, and an associated implementation plan, will address the concerns of employees and suppliers, and ensure that they understand what electronic commerce means to the company, why it is important, and the impact on themselves.


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