Defining Strategies

For the established business, the growth, and pace of change, of electronic commerce over the past few years, especially Internet-based e-commerce, has been quite extraordinary.    Any company that isn’t already using electronic commerce will need to develop an e-commerce strategy within the next few years if it is to maintain its market position. There are many sources of technical advice on how to implement a strategy, but how can a company create the strategy in the first place?   Aurora works with a client to first define what it wants to achieve from a business perspective, and then how to achieve that objective through implementing electronic commerce.



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