Most businesses are faced, sooner or later, with a problem that can turn into a major public relations disaster if it isn’t handled well. The Tylenol recall in the USA, Railtrack and the Ladbroke Grove, Hatfield and Potters Bar crashes, the Concorde crash in Paris, and the Intel Pentium chip are just a few issues that have hit the headlines over the past few years – you can probably think of others. The best companies plan in advance for such eventualities so that if and when they happen, they already have a PR plan ready to counteract the impact of the problem.
Aurora works with its clients to develop crisis communications plans that help you prepare for the worst. In addition, we can provide you with back-up services when the plan has to be put into action.